Play It Safe By The Water (PISBTW)

Play It Safe by the Water (PISBTW) is a long-running Victorian water safety campaign led by Life Saving Victoria and partner agencies. Launched in 1998, it focuses on drowning prevention through public awareness, education, enforcement support, and behavioural change. Its core message promotes personal responsibility and safer behaviours around water.

The campaign has achieved significant impact, with drowning rates in Victoria halving since its inception. Key focus areas include child supervision, lifejacket use, and water safety planning. PISBTW is evidence-based and continues to adapt, supporting legislative reform and community engagement to keep Victorians safe around water.